Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Don’t mix your personal and business profiles or messages.

Social Media 289

Social Media Small Business Media Technical Review 289

YoungUpstarts

DECEMBER 9, 2013

Many entrepreneurs use the phrase “It’s not personal; it’s business” to justify keeping their customers at arm’s length. But the truth is, especially if you’re at the head of a small business, every customer interaction is personal. Today, many small businesses that wouldn’t be able to exist without technology are thriving.

Customer 170

Customer Technical Review Florida Cofounder 170

YoungUpstarts

MAY 8, 2014

You can pour your heart and soul (and life savings) into a venture, do all your due diligence, toil 80- and 90-hour weeks, and just when you’re on the verge of a breakthrough, a dark horse competitor sweeps in and decimates your market share. Not allocating a marketing budget. Or a key vendor declares bankruptcy.

Technical Review 254

Technical Review Entrepreneur Florida Cofounder 254

Startup Professionals Musings

JULY 9, 2011

I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” Here are some specifics: Create a business profile on Twitter, LinkedIn, and Facebook.

Social Media 261

Social Media Media Marketing Social Network 261

YoungUpstarts

NOVEMBER 15, 2013

Innovation, an external change, brings a new competitive edge to your business by introducing products or services that increase the value of a customer’s experience with your organization and is announced in the marketplace through branding and marketing. Spend money on marketing. Forget the “If I had…” excuse.

Florida 145

Florida Cofounder Tampa Technical Review 145

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Don’t mix your personal and business profiles or messages. Marty Zwilling.

Social Media 267

Social Media Media Social Network Viral 267

Startup Professionals Musings

JUNE 4, 2010

I have a friend who runs a nationwide “traditional” business, and business is down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” Here are some specifics: Create a business profile on Twitter and Facebook. Marty Zwilling.

Social Media 222

Social Media Media Marketing Social Network 222