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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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Transcript of Using Story to Win on Social Media

Duct Tape Marketing

Transcript of Using Story to Win on Social Media written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ManyChat.com. John Jantsch: Hello and welcome to another episode of the Duct Tape marketing podcast. So I think of direct sales.

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Why Every Small Business Needs Great Content

Duct Tape Marketing

Here are a few tips to boost your content marketing: 1. Subtract the sales pitch. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. If You Liked This Post.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Get more responses to direct mail.

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Is Twitter Really Any Good for Brand Advertisers?

Rob Go

This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

The biggest deal I’ve ever done was a sale of a $100,000 website. I was still nervous because I hadn’t really invested that kind of money and negotiated a sale before, so I went to bed that night after I made the offer, wondering whether I was going to follow through with it. I saw them for sale and checked out the traffic statistics.

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5 Easy, Free Ways To Get The Word Out About Your Company

YoungUpstarts

Here are four free (or at least very cheap) places you can put your information. ○ Your email signature (with a link to your website and your phone #). ○ Your business cards. ○ Your social media profiles (see tip #3). ○ Your packaging (pro tip: stickers can be an affordable stop gap). Need more proof?

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