YoungUpstarts
JUNE 23, 2014
The same pattern can hold true for interactions with banks, vendors, distributors, and other strategic partners. And somewhere out there, there’s a buyer, vendor, or other strategic partner who’s willing to take a chance on your fledgling business. you’ll know it’s time to suck it up and approach another prospective client or partner.
Duct Tape Marketing
OCTOBER 27, 2017
As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Get more responses to direct mail.
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YoungUpstarts
MAY 8, 2014
You can pour your heart and soul (and life savings) into a venture, do all your due diligence, toil 80- and 90-hour weeks, and just when you’re on the verge of a breakthrough, a dark horse competitor sweeps in and decimates your market share. Or a partner defects with your top client. Or a key vendor declares bankruptcy.
Duct Tape Marketing
DECEMBER 11, 2019
It used to be that you could be doing only one channel, only one digital channel, that has direct marketing, which is email. Then we have a bunch of agencies who are really, really good at building out of these types of experiences, and you can also find a partner that will build this out for you. You can ask the same questions.
Rob Go
AUGUST 10, 2011
David is a partner at Rockfish Brand Ventures, the investment arm of Rockfish Interactive , a leading digital agency focused on brand and consumer marketing. However, calculating this for a brand marketer like Tide is very different than for a lead generator like Lending Tree.
VC Cafe
SEPTEMBER 5, 2012
The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
YoungUpstarts
NOVEMBER 15, 2013
I frequently headr one of my business partners, Phil Turk, ask this odd question. Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies. Are you a chicken or a pig?
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