The Startup Magazine

JANUARY 22, 2024

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. Amplifying Your Brand Message One of the primary roles of a PR firm is to amplify your brand’s message. Unlike direct marketing or sales efforts, the impact of PR can be less tangible.

PR 110

PR Public Relations Reputation B2C 110

Both Sides of the Table

AUGUST 3, 2009

There was the usual cogent presentation by Brian Solis on the future of PR in which he implored us to get beyond the echo chamber of Silicon Valley and Techmeme and focus on staying on the radar screen of real America. He displayed a deep mastering of the power of the Internet, direct marketing and Twitter to manage his business.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. After that you’ve become a battle-hardened realist.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Up and Running

JUNE 22, 2016

Get your name out there. See Also: 20 Networking Tips from a PR Expert. Target the vacation rental market. In fact, it returns the same ROI as social media marketing. According to a 2015 Direct Marketing Association report, in terms of response rate, direct mail outperforms all digital channels.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

crowdSPRING Blog

SEPTEMBER 25, 2011

Small businesses can spend tens of thousands of dollars with direct marketing efforts that might include mailers, trade show handouts, brochures, door-hangers, coupons, product spec sheets and more. But what we don’t do is treat that little 2″x3.5″

Lean 112

Lean Marketing Public Relations Small Business 112

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

How To Build Your Media Release Generally, your media release should include: Your business name and logo at the top. If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. Your contact details near the top.

Media 77

Media Advertising Public Relations Email 77

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

How To Build Your Media Release Generally, your media release should include: Your business name and logo at the top. If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. Your contact details near the top.

Media 62

Media Advertising Public Relations Email 62