article thumbnail

7 Keys To Strategic Partnerships That Profit Everyone

Startup Professionals Musings

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. With this agreement in place, there are a host of ways that both sides can win: Share common technology. Expand the market for both.

article thumbnail

Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

For instance, Dell and HP are strong competitors on notebook computers, but both offer Intel processors, rather than building their own to keep component costs down and broaden their application market through compatibility. Companies need to very clearly define where they are working together and where they are competing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways Getting In Bed With The Enemy Can Be Win-Win

Startup Professionals Musings

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. With this agreement in place, there are a host of ways that both sides can win: Share common technology. Expand the market for both.

article thumbnail

Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

For instance, Dell and HP are strong competitors on notebook computers, but both offer Intel processors, rather than building their own to keep component costs down and broaden their application market through compatibility. Companies need to very clearly define where they are working together and where they are competing.

Partner 225
article thumbnail

10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.

article thumbnail

10 Keys To Enabling Your Startup For Unicorn Growth

Startup Professionals Musings

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products.

article thumbnail

7 Reasons To Turn The Enemy Into A Strategic Partner

Startup Professionals Musings

Always start with a formal proposal, limited in scope to a specific common objective or technology, for a limited amount of time, bounded by a two-way non-disclosure statement. With this agreement in place, there are a host of ways that both sides can win: Share common technology. Expand the market for both.

Partner 147