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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

For about the past year my partners have been pushing me to write up some thoughts on AdTech investing. “We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# And for a while that worked pretty well. Margin Dynamics.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

For about the past year my partners have been pushing me to write up some thoughts on AdTech investing. “We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” ” And for a while that worked pretty well.

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[Review] To Sell Is Human

YoungUpstarts

The first section reveals that the sales profession hasn’t vanished into thin air despite the “disintermediating” propensities of the Internet. Finally, we’re taught that we should make our offers personal (using photographs, names and individual information), and to make them purposeful. Rebirth of a Salesman.

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Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

Swipely is focused on payment marketing, namely unifying loyalty programs and payments for main street merchants. They are fully fungible for hard currency through Safaricom’s network of retail partners for either the sender or recipient of an M-Pesa mobile payment. My partner @ LeeHower looks back: [link] 5 days ago Search.

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Transcript of What Local Businesses Need to Know About the State of Local SEO

Duct Tape Marketing

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. The disintermediation potential there in what’s happening today in certain verticals is absolutely a byproduct. Back to Podcast. Transcript. John Jantsch: Perhaps one of the hottest things in marketing today is local SEO.

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