Don’t call it AdTech. It’s “Adhesive”
VC Adventure
APRIL 11, 2011
For about the past year my partners have been pushing me to write up some thoughts on AdTech investing. “We’re not AdTech investors, I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising. And for a while that worked pretty well. Margin Dynamics.
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