Distribution Hosting Search SEM 
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.
Startup Lessons Learned
SEPTEMBER 18, 2008
Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. Labels: search engine marketing 0comments: New comments are not allowed.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
You don’t know what keywords they’re searching for. If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? I spent only hundreds of dollars a month and covered the entire spectrum of SEM. But this was 2003 when AdWords was new.
Startup Lessons Learned
SEPTEMBER 15, 2008
I am somewhat of an expert in this having created one of the first pioneering labs and incubators in the Internet era, from N AZ where the normal course of action was to prove lean ventures with our retirement only to see them copied by deeper pockets on the coasts when we went searching for capital.
Startup Lessons Learned
SEPTEMBER 2, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud. Take a look and let me know what you think.
Up and Running
JULY 26, 2016
From small details like a friendly and casual tone in all our messaging, to large strategic investments like hosting live 24/7 support, our customers feel like they know us personally, and that gets them to create a deeper connection with our product. Google AdWords or SEM (expensive). Search ads are expensive, however.
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