Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So they’ll have to look for other competitive advantages for distribution. Underbelly.

SEM 379

SEM Viral Marketing Widget 379

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. He had teamed up with a former product manager at P&G to deliver seminars on just this subject. But the computer retail channel was a large part of our sales.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

FEBRUARY 3, 2022

Perhaps the seminar your CEO led at the same time is responsible for some of the surge in new followers. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Here’s a rundown of each stage of the SEM journey and how you should experiment on each.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

MAY 4, 2016

PRNewswire – Press release distribution service. SEM Rush – Find profitable key words. Offline Events– This includes events such as workshops, demonstrations, seminars, trade shows, showcases and customer appreciation events. HARO – Help a Reporter Out is a great way to get linked to reporters looking for sources.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28