article thumbnail

The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

article thumbnail

Nuts & Bolts of Intellectual Property for New Startups

Gust

The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Instagram is a textbook example.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. Thanks to Steve Wood, ATLAS Mobile Technologies. #3

Naming 48
article thumbnail

How “Tag Management” Can Improve Site Performance

ConversionXL

Since 2010, Google has cautioned webmasters that sluggish page loads, particularly on mobile, could and would be used as part of the algorithm for ranking. However, because it’s a popular Google product, there is documentation, a set of dedicated forums, and of course many articles from users who have reached solutions.

article thumbnail

53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. It’s not cheap.

article thumbnail

Data Blending: What You Can (and Can’t) Do in Google Data Studio

ConversionXL

Your join key could be a page URL, product name, user ID, or many other things. For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. If you want to learn more about how data blending works, Google offers some baseline documentation to get you started.

Analytics 123
article thumbnail

Tealium iQ: What Can It Do? And How Does It Compare?

ConversionXL

As you would expect, Tealium iQ has a Data Layer that you define in the HTML of web pages or native code of mobile apps. If you’ve worked a lot with Google’s suite of products, this difference takes a bit of getting used to. The interesting stuff—guides, documentation, and peers—is in the TLC, so you might as well go there directly.

API 55