Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Which of your client verticals are your champions? The strategy in a nutshell. Who is most receptive? Sound good?

Curation 44

Curation Lead Generation Technical Review Email 44

Duct Tape Marketing

NOVEMBER 17, 2022

In this episode, Debbie Howard shares how licensing the Duct Tape Marketing system gave her business the runway and framework to grow, scale, and thrive in her industry. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. No one can argue with that.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. When crafting offers like this, we rely on a messaging framework called SCQA, which stands for: Situation. Evaluation, however, implies a journey of discovery. Image source ).

PR 120

PR B2B Lean Audience 120

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42