Duct Tape Marketing

NOVEMBER 23, 2016

The individual behaviors recorded and data points assessed will differ from company to company and industry to industry – but the result is a consistent, data-driven framework for prioritizing and segmenting all of those leads generated by your content and marketing initiatives. Where in the buying cycle is this lead (timeline)?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Transformify

APRIL 29, 2018

Within the framework of enlarging our client base and increasing product penetration among our clients in the US, the Sales representatives are responsible for sales of the Transformify's HR software portfolio.

Software 40

Software Sales Sales Cycle Forecast 40

Transformify

APRIL 29, 2018

Within the framework of enlarging our client base and increasing product penetration among our clients in the UK, the Sales representatives are responsible for sales of the Transformify's HR software portfolio.

Software 40

Software Sales Sales Cycle Forecast 40

Transformify

APRIL 29, 2018

Within the framework of enlarging our client base and increasing product penetration among our clients in Australia, the Sales representatives are responsible for sales of the Transformify's HR software portfolio.

Australia 40

Australia Software Sales Sales Cycle 40

Transformify

APRIL 29, 2018

Within the framework of enlarging our client base and increasing product penetration among our clients in India, the Sales representatives are responsible for sales of the Transformify's HR software portfolio.

India 40

India Software Sales Sales Cycle 40

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. The Software Development Intern must have experience with HTML5/CSS3/JavaScript as well as using web development frameworks like node.js, JQuery, ReactJS, angular.js.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Hippoland

AUGUST 8, 2018

Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. On one hand, I know some really successful founders actually opt for a *longer sales cycle*. (I Sales cycle, as a consideration, also works the opposite way.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. On one hand, I know some really successful founders actually opt for a *longer sales cycle*. (I Sales cycle, as a consideration, also works the opposite way.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

APRIL 28, 2020

Honorable mention: The DemandGen Framework. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. How long is your sales process? Before we agreed on that decision, we looked at a couple of other options.

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

NOVEMBER 17, 2022

In this episode, Debbie Howard shares how licensing the Duct Tape Marketing system gave her business the runway and framework to grow, scale, and thrive in her industry. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. No one can argue with that.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

JUNE 14, 2021

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. Write your USP with these frameworks. Using a formula to write your USP is not a marketing exercise.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] The same is true in marketing, especially for companies with long sales cycles.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Explore buyer motivations with the Jobs-To-Be-Done framework. The Jobs-To-Be-Done (JTBD) framework helps you understand what your ideal buyer wants and provides the foundations to appeal to their desires in your content.

Demand 91

Demand Lead Generation PPC Leadership 91

Mike Michalowicz

JANUARY 18, 2023

Sales are not the end of your interaction. We all love the bottom line, but if you want to build a sustainable small business, we can’t simply process customers through a sales cycle. From that first phone call to the sale, you’re nurturing your client relationships.

Marketing 60

Marketing Differentiation Small Business Sales Cycle 60

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. The strategy in a nutshell. Instead of being SomeDude@ACME.com you’ll become SomeDude@Acme.co. Sound good?

Curation 44

Curation Lead Generation Technical Review Email 44

Startup Lessons Learned

APRIL 14, 2009

Eric, I have Steves book and wish I had it for 1 couple of my earlier startups where the framework would have helped our team get on the same page. Now that Im in a web based company Im finding a difficult match the framework, culturally. Then we could focus on standardizing a product that could have an automated sales cycle online.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

OCTOBER 13, 2015

Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Customers that converted in the last year that had a sales cycle of less than x weeks. Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

Duct Tape Marketing

JUNE 23, 2014

Now, don’t take the word authority to mean fame or notoriety – it’s really more about possessing person power – the kind that can attract new business, create more opportunities and drastically shorten sales cycles.

Sales Cycle 72

Sales Cycle Social Network Aggregator Campaign 72

Up and Running

AUGUST 19, 2015

Over the years, I have come to operate under a simple framework of three essential questions that can and will help you clarify your value, target the right buyers, and give you an understanding of how to reach those buyers in a meaningful way.

Small Business 60

Small Business Audience Exit Strategy Sales Cycle 60

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. ITSMA’s ABM framework simplifies these types. It means throwing resources into landing individual accounts, treating them as markets in their own right.

Customer 98

Customer Marketing Channel Acquisition 98

Rob Go

SEPTEMBER 7, 2016

But I’ve found that it’s helpful for founders think about this framework and the assumptions they are making about where they are in the curve. It’s hard to have a crystal ball and really know where you are, and there isn’t a one-size-fits-all approach for all businesses.

Sales Cycle 28

Sales Cycle Framework Founder Search 28

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. When crafting offers like this, we rely on a messaging framework called SCQA, which stands for: Situation. “If I found a service or solution to help you with [challenge], would it be something you’d evaluate?” Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

Altgate

AUGUST 16, 2010

On the other hand, what little academic work on sales that is out there, is amazing, like Mark Leslie’s Sales Learning Curve. Wouldn’t it be great if there was research that used real data on the expected sales cycle, deal size and other parameters in various industries?

Sales 49

Sales Term Sheet Michigan Sales Cycle 49

ConversionXL

OCTOBER 22, 2018

Marketers like to work with frameworks. The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. And remember: While not perfect, each model is better than not having any framework in place. The non-linear user journey.

B2B 131

B2B Marketing Analytics Campaign 131

Duct Tape Marketing

NOVEMBER 3, 2021

I want to set the table kind of the framework for referrals. And certainly shortens the sales cycle. I think the financial planner who teaches his B2B clients, how to generate a business is going to actually be the recipient of a ton of referrals. John Jantsch (03:44): All right. You can trust them.

Technical Review 101

Technical Review Networking Texas Forecast 101

ConversionXL

APRIL 3, 2018

Offline sale – typically. Long sales cycle – 18 months or more. Rachel Sweeney – Building an Optimization Framework driven by the Cloud and AI. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 10, 2020

It varies by company, says Arnoux: It depends on the industry, the maturity of the product, the regulatory framework, the culture of the organization (including branding, compliance, legal), the business model, the metric they’re focusing on, the length of the sales cycles, and the resources available.

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

ConversionXL

DECEMBER 8, 2015

In general, the sales rep/quote approach tends to work better with more complicated or more expensive products (this is the norm for many enterprise software products). In addition, mind your sales cycles and your churn later on down the line with either path. Warning: Heavy Development Resources Might Be Required.

Conversion 48

Conversion Analytics Matching Cost 48

This is going to be BIG.

JANUARY 24, 2011

Get your lead Ruby dev to blog a controversal post on some nuance in the latest frameworks and get it posted to Hacker News. Give away an iPad for the most votes on Quora answers for the month to questions like "How can you speed up a long enterprise sales cycle?" Social Media Content from your Employees.

Startup 116

Startup Ruby PR Sales Cycle 116

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

APRIL 12, 2017

PAS framework: problem, agitation, solution. Framework for framing the discipline. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Exponential Expansion Framework: Infiltrate their Network, Timing, Prescriptive.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MAY 8, 2019

The non-profit StoryCorps provides an interview framework (designed for students but nonetheless an excellent introduction), and there are plenty of articles on journalistic interview tips. Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48