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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. Take Semrush, a platform for SEO, PPC, and content-related research.

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10 Entrepreneurs Reveal The Economic Outlook of Their Industry

Hearpreneur

Despite the challenges brought on by recent global events, there are indications of gradual recovery and resilience across various sectors. Thnaks to Joe Karasin, Karasin PPC ! #8- Thanks to Bryan Clayton, Green Pal ! #9- The economic outlook of the industry is showing signs of cautious optimism.

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30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

8- More home buyers, low mortgage rates, data management, virtual reality and automated advertising. Photo Crediy: James Green. Thanks to James Green, Build A Head ! #16- However, there has been a noticeable shift to Facebook ads and Google Pay Per Click (PPC). 20- More green initiatives. Photo Credit: Corey Tyner.

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). What's missing from the celebration is the answer to this question: What does the global maxima look like? SiteCatalyst.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). If your business, like ModCloth, has See and Think content strategies, you are ready to have a profit-busting, global-maxima-achieving marketing and measurement strategy. ADD TO BAG. Outstanding.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. We’re considering doing SEO and PPC as well as cold calling to generate leads. Just ensure you understand your numbers and manage them well. $50 And, what would you suggest?

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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

But overinvest in people and everything that is required to make those people successful: invest in process, invest in their training, invest in large monitors for them, invest in backing them up against senior management, invest in involving them in key business strategy meetings, invest in… you catch my drift). Google Website Optimizer.

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