ConversionXL

SEPTEMBER 28, 2017

Macro conversions are the primary goal of your website, to convert user traffic into revenue. On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. Impossible to say.

Metrics 121

Metrics Acquisition Conversion Revenue 121

ConversionXL

FEBRUARY 7, 2014

Over the course of the next 20 minutes Lars & I will dive deep into KISSmetrics processes so you can learn: The up-front investment that helps them generate a continuous stream of leads. The real metrics that help you determine if you’ve achieved product/market fit. & a lot more. Calculate Your Churn.

Software 93

Software Churn Rate eCommerce Flash 93

Occam's Razor

DECEMBER 9, 2013

People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Don't go all crazy with display ads, just focus on your brand, products and services.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

APRIL 29, 2013

Page views. Give me more page views, more and more and more! Horrible landing pages. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. Checkout the number of Likes each has. All you need to do is fix the bounce rate. Impressions.

Metrics 166

Metrics Marketing Search SEO 166