ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. How to Master PPC Targeting and Choose the Right Ad Platform. Here are some resources if you’d like to learn more about SEO: Customer Acquisition Master Course (includes PPC).

Channel 118

Channel Marketing Viral SEO 118

Occam's Razor

AUGUST 22, 2011

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Hiring a Senior Web Analyst? Identify The Known Unknowns: Leverage Analytics Custom Alerts.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), It’s the same reason copywriters turn to sales teams and support teams when they conduct their research.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

JUNE 6, 2007

Should you hire Consultants (and if so when and what to look for and expect)? If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JULY 1, 2008

You struggle to get budget to hire Analysts or Marketers. You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!), 5: Leverage onexit online surveys (or Point Of Sale surveys)!

Analytics 116

Analytics Conversion Campaign Redemption 116