Steve Blank

MARCH 15, 2017

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We hired union laborers to do that.

Startup 326

Startup PR Public Relations Channel 326

YoungUpstarts

JULY 1, 2015

White papers – five to seven page papers that educate marketplace on trends and challenges. This can be anything from requests for demos, downloading of white papers, meeting requests and so on. Finally, successfully inbound marketing is predicated on three steps: a) Hire right people and measure them right.

Software Review 100

Software Review Marketing Social Media B2B 100

Up and Running

NOVEMBER 5, 2014

But maybe you’re not ready to hire an expensive creative agency—maybe it’s not in your budget or you’ve had bad experiences in the past. Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Do you have any other PR tips for SMBs looking to save on hiring a PR firm?

PR 139

PR Hiring Social Media Media 139

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We hired union laborers to do that.

Silicon Valley 268

Silicon Valley Technical Review RSS PR 268

Steve Blank

APRIL 2, 2009

Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) Now as VP of Marketing, I could have sat back and let my PR agency handle the press. Theoretically, that’s why I hired them. You don’t delegate life and death.

Silicon Valley 126

Silicon Valley Technical Review RSS Software Review 126

Duct Tape Marketing

OCTOBER 17, 2018

I actually had a client who … they had terrible sales and marketing collaboration and the head of marketing said that it could take two weeks for sales to respond to an actual inquiry, not just someone downloading a white paper but someone contacting the company and saying, “Hey, we want to talk about your product, possibly buying it.”

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

MAY 19, 2011

David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps).

Metrics 50

Metrics Social Media Small Business RSS 50