?5 PR Myths Small Business Owners Should Ignore

YFS Magazine

Have you ever heard someone say, "PR is the same thing as advertising. Grow Marketing & Sales hiring a pr agency marketing PR pr strategy public relationsIt is a one-off thing and does not have any impact on the growth of my business.".

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Things To Consider Before Hiring A PR Firm


I get this question at almost every DIY PR workshop I do: “How do I know if a PR firm is the right fit for me?”. Finding the right PR firm can be a lot like dating; it could just be a gut instinct that tells you that you’ve found the one. Do you want traditional PR?

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Trending Sources

How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

But maybe you’re not ready to hire an expensive creative agency—maybe it’s not in your budget or you’ve had bad experiences in the past. Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan.

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Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. Unfortunately, today PR remains one of the most misunderstood marketing channels. In this article, we’re going to deconstruct the 7 steps of the PR process: #1: Deciding on your story. #2:

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown.

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Why No Company Is Too Small or Too Localized for PR

Up and Running

They assume it either requires a costly partnership with an outside agency or an expensive internal hire (or perhaps that it’s something only big companies with national clientele would truly benefit from). See Also: How to Do Your Own PR If You Can’t Afford to Hire an Agency.

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How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR on a limited budget – So, should you use an external firm?

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3 Ways Startups Can Generate Good PR For Their Business


When your company is just starting out, you’re often so busy trying to meet with investors and finalize a working prototype on budget and within schedule that there is no time or money to generate PR. Others business advice PR public relations publicity

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Startup PR Tip: To Get Press, Don't Pitch Your Product


Entrepreneurs that are looking to get attention from bloggers and journalists will often pitch their businesses themselves or though a PR agency. For example, here’s a pitch from a PR professional. In the example above, the PR pro didn’t offer readers anything.

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How Most Businesses Get PR Wrong

Inc Startups

Kim Kaupe, co-founder of ZinePak, explains why her company doesn't hire PR personnel

10 Things You Should Know Before Hiring A PR Agency

Inc Startups

Experts weigh-in on what matters most before signing on the dotted-line

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10 Essential PR Tips for Startups


10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication. Look for people writing about hiring, about real estate about small business in general. TIP: As a startup – use PR for link building.

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Five Pitfalls of Seed Round Hiring

This is going to be BIG.

Most companies don't get to do more than a handful of hires during their seed round--so the idea of a "recruiting process" might seem a little bit heavy handed. However, these early employees will not only have a lasting impact on the DNA of the company, but hopefully they'll be some of the most important hires you'll ever make. (If If they turn out not to be, you probably hired poorly.) 2) They hire a guy they know. 5) They hire for the wrong set of needs.

PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

I’m definitely not lobbying here for promising things you can’t deliver, or hiring a publicist before your first programmer. At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required.

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Hiring Writers at Your Startup? Scrap Your Usual Approach

View from Seed

The best writer I ever hired at a startup wasn’t a former journalist. The best writer I ever hired at a startup didn’t have a resume. The best writer I ever hired at a startup is trying to work at your startup all the time, but 99 out of 100 times, you pass.

Five Tips for Getting PR for Your Startup

This is going to be BIG.

It''s the story of your particular view on hiring your tech co-founder and how it paid off. Because, you know, who doesn''t love a good startup list. 1) Figure out who has written about companies like yours and reach out--when you don''t need something. Think about who else is in your space--other wearables companies, companies also focused on the smart home, you name it. Those are going to be the reporters who are most likely willing to write about you.

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How to Hire the Right PR Pro

Inc Startups

We answer your PR questions. Once you’re ready to get the word out about your new company, product, or service, how do you find the right PR shop to help you do it? Very early stage companies, or those that are bootstrapped, might handle PR on their own.

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Why Mark Cuban is wrong about startups and PR

The Next Web

Last month, Business Insider came out with a big headline: “Mark Cuban explains why startups should never hire a PR firm.” Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here.

Gini Dietrich's 6 Biggest Startup PR Mistakes


In fact, thanks to social media, committing PR blunders can sink your startup even faster than ever, no matter if you're selling the coolest products or offering killer services. Not making PR a priority. Hiring a PR firm without thinking about the ROI.

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7 Phrases Your PR Team Doesn't Want To Hear

Inc Startups

Your PR team can do some very good things for you--but it can''t work magic. So you''ve hired a public relations team to help your company with messaging. As the founder of two companies, I know the importance of having top-notch PR to keep your brand in the conversation.

Do Your Own PR--Like a Pro

Inc Startups

Why pay big money to a PR firm when it''s so easy to get media coverage? And that means doing some of what''s usually called "public relations" or PR. Most entrepreneurs wrongly believe that the best way to get PR is to hire a PR firm.

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PR for Startups: Avoiding crickets after the Ta-Da!

This is going to be BIG.

They''re building up their PR plans to make the financing announcements part of a larger story arc. Announcing your funding without a larger PR plan is the equivilant to George Costanza saying "I love you" to his date and not getting it returned--"that''s a pretty big matzo ball" to leave hanging out there. Are you looking to hire? The biggest mistake I see companies do is fail to build follow up into their PR plans.

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Things PR Pros Hate to Hear from Clients

Duct Tape Marketing

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. If I had to narrow it down to four things PR pros hate to hear, they are: 1. “I’d If it were that easy, you could hire any publicist in the world to do that for you.

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Startups: Don't Hire a PR Agency

Market by Numbers

Services Marketing Help Downloads Contact Log In Startups: Don’t Hire a PR Agency By brantcooper , May 12, 2010 6:46 pm I hope my PR friends won’t hate me after this post, but the point needs to be repeated: Startups should not hire PR agencies.

How to Run Startup PR Like an Election Campaign

This is going to be BIG.

That's the kind of pace a startup needs to be on--except that most startups treat their PR as if all you need to do is to launch your message at a debate and cross your fingers after that. Whatever the underlying supportive arguments those are, startups need to layer them on top of each other to support the key things you need--sales, funding, hiring, etc. Campaigns, conventional or not, are highly motivated and energetic storytelling machines.

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8 Publicity Fails of PR Pros and Over-Eager Entrepreneurs

Inc Startups

If your PR person isn''t getting you results, these missteps might be to blame. But, the PR stuff? Even if you''re not a PR pro, the following lessons might also be instructive--particularly for anyone who wants to get the media to sit up and take notice.

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DIY PR: 13 Things You Must Do

Inc Startups

Why not hire an intern to lend a hand? “If words aren't your thing," he says, "working with a PR pro can be just the thing you need to break away from the anonymity of your current situation.” If promoting your company is your task and yours alone, here's your to-do list.

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5 Questions That Will Help You Hire the Perfect PR Team for Your Company

Inc Startups

A PR exec shares inside tips for hiring the best media representatives

7 Ways To Connect With Journalists and Amp Up Your PR

Inc Startups

If you're a on a budget and can't hire a PR company, then follow these tips to get mentioned by publications

Book Marketing – What Can A PR Pro Do For You


Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. Let’s also break it down into several other things a PR professional can do.

Meet the Startup That's Making PR Firms Sweat

Inc Startups

PressFriendly is offering a middle ground between DIY marketing and expensive PR agencies. It costs less than $2,000 to run a PR agency. Tech Editorial Director Rafe Needleman''s Pro PR Tips crystallizes this fatal desperation.

How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Free – Online PR News , PR Inside.

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3 Signs Your Startup Has Hired the Wrong PR Person

Inc Startups

A veteran PR pro explains how the industry is changing and offers red flags that your PR person isn''t keeping up

3 Simple Ways to Hire Better

Inc Startups

To find the perfect fit, stop treating the hiring process like a beauty pageant and start acting like it''s a date. A pageant judge never sees the contestants again, but a hiring manager has to work with the new employee every day.

HOW TO: Hire the Perfect CTO


a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. This is especially true when it comes to tech companies hiring the wrong chief technology officer. ); // Welcome to Mashable!

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Entrepreneur Social Media FAIL: I don't have time to blog because I need to hire, get customers, get PR and raise money

This is going to be BIG.

You have hiring to do, money to raise and you've got to get your company's story out there. Yes, the entire team does the work, for sure, but founders and CEOs set the tone with their first hires. Unfortunately, using other people's channels and audience, which is essentially what PR is, won't be as effective--simply because no one can tell your story as well as you can. PR can magnify, distribute, etc., Tweet.

How to get a job at Google, interview questions, hiring process

Don Dodge on The Next Big Thing

The Google hiring process is designed to hire the most talented, creative, and articulate people in the world who will be the best fit for Google. Google receives over one million resumes per year, and hires about 1,000 to 4,000 people each year, depending on economic conditions.

Do Not Underestimate the Power of PR


Editors Note: I sat down for lunch with Anna Bessonova ( @Annasnova ), former writer at ArcticStartup, currently working at Finland’s PR Agency of the Year – Netprofile. We were talking about the value of proper communications and PR, and this is the guest post that resulted.

This Startup Could Be PR Firms' Worst Nightmare

Inc Startups

PressFriendly''s software helps startups craft public relations pitches and develop media lists without the expense of hiring an agency. As a young startup, it''s undeniably important to get your name out, but it''s unlikely that you have the money to hire a fancy public-relations agency.

5 Easy Ways to Drum Up PR Coverage

Inc Startups

Here are five ways to grab the media's attention--no PR expertise required. PR is a bit squishy, so it was hard at first to embrace having to do it. But over the years, I’ve seen the success of PR and am a big supporter of getting your business name out there in the press.

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