Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)
Steve Blank
JANUARY 30, 2013
From that day on, when I got asked about which corporate innovation program had the best process for idea selection, I started my list with Qualcomm. With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery.
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