ConversionXL

JUNE 2, 2022

ABM is built on alignment and without everyone on the same page from the start, any plans to drive growth are doomed to fail. It’s been defined as “a sustained, coordinated, strategic approach to identifying, engaging, closing, and growing the accounts that we know we should win” by Seismic’s Marketing Director Steve Watt. Identifying.

Customer 98

Customer Marketing Channel Acquisition 98

Gust

JANUARY 4, 2012

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

Intellectual Property 143

Intellectual Property IP Startup United States 143

ConversionXL

JUNE 19, 2019

Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.

Agile 90

Agile Analytics Algorithm Software Review 90

Occam's Razor

FEBRUARY 9, 2015

Ecosystem-centric analysis is primarily focused on what is happening in the industry, in the sub-category, the small or big niche that everyone's playing in. Let's move on to doing productive things. What categories of content do they consume? What topics are covered in that category? Both are valuable.

Metrics 60

Metrics Analytics Non-Compete Search 60

Steve Blank

DECEMBER 7, 2010

Many entrepreneurship courses focus on teaching students “how to write a business plan.” Others emphasize how to build a product. If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. In a startup none of these are known.

Wiki 315

Wiki Lean Management Business Model 315

infochachkie.com

SEPTEMBER 24, 2011

Beware The Consultant John Greathouse – Posted in: Cash Flow Management , Launching Venture , Strategic Planning. Performance-based deals can effectively mitigate your monetary risk of entering into a non-productive consulting relationship. Their story, market positioning, products, etc. Thanks for visiting!

Equity 40

Equity Silicon Valley Cofounder PR 40

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Product 2. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44