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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. The company really started over 8 years ago with a nickname from my fans in South Texas who affectionately gave me the nickname, Juan Lobo, which is my name in Spanish. Buttercloth was born. It was just natural. 7- My name in Spanish.

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How to Improve Profit by an Average of 11.1%

Austin Startup

A 1992 study from the Harvard Business Review found that the right pricing changes can drive revenue and profit improvements faster than any other growth lever — faster than increasing the volume of sales or decreasing costs. Do you have patents or IP wedges that create defensible moats around your differentiation?

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Pick the Perfect Name for Your Startup

mashable.com

iPhone & iPod Touch Download Mashable for iPhone 152,000+ users iPad Download Mashable for iPad 104,100+ users Nexus One, Droid, Incredible Download Mashable for Android 9,400+ users show QR code The 4th annual Mashable Awards Nominate for your favorite company, person, site or gadget in the 4th Annual Mashable Awards.

Naming 94
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

They use geo/ip to work out where I am. Why is it that when I just visited news.yahoo.com, the ad says "New Rule in Texas!", the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). Product reviews (integrated with Facebook). – Music!

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Intellectual Property 101

Up and Running

If someone asked whether or not your business has Intellectual Property (IP) and your answer is “I do not know” or “I doubt it,” you are not alone. It is difficult to be in a business situation completely devoid of IP worth identifying and protecting. IP is a not just a legal issue.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Analytic: A measure software can track. Inject code to create popup offers. Insert line of code. Score B2B marketing campaigns in minutes by joining IP detection and company scoring.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Common user testing mistakes: wrong users, attempting to get data on user perceptions, leading questions /tasks, launching and reviewing all at once, and not accounting for the full range of customer intent. 53% of customers purchased due to an influencer. It can be remote or in-house, moderated or unmoderated. Convenience.

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