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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

Here are some examples where you see structured data on the SERPs: Knowledge Graph: the upper right box that shows up in search results for company name searches or brand searches. Product ratings in Search results. He owns & operates Kansas City Web Design®, a top Kansas City web design agency , and Kansas City SEO®.

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? Have you ever wondered what time your go-to coffee shop closes, and typed their name in on Google search or Maps to scope their hours?

Search 71
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Why Online Reviews Are Almost As Good As Actual Referrals

Duct Tape Marketing

That data speaks specifically to consumers buying an online product, but the sentiment holds true for prospects researching brick and mortar businesses on the web. The impact of positive reviews from total strangers is incredibly powerful, even if their testimonial fails to put a face with a name. The Impact On Local Search.

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Transcript of How to Start Your Speaking Business

Duct Tape Marketing

” I felt like we have built really good systems and processes for how do you actually consistently find a book gigs without having the big platform or having a big name. I create this one type of product for this one type of audience. I mean, people don’t want our products and services, they want the problem solved.

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How to Do Keyword Research for Content that Generates Leads

Duct Tape Marketing

The person who searches for “home remodeling ideas” is probably looking for something different than the person who searches for “best home remodeler in Kansas City,” right? Google is now more invested in ranking results based on intent. Create Hub Pages.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Design & Production. Lead Generation. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * Production/Printing/Manufacturing. Production Software. Design/Production.

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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

She has written books called The Writer’s Process about the inner game of writing creatively and productively, and The Workplace Writers’ Process, something that all these content marketers probably need to know a little bit about. This is John Jantsch, and my guest today is Anne Janzer. Anne Janzer: Indeed, indeed.