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5 Ways Writing A Book Will Supercharge Your Online Presence

Duct Tape Marketing

Fast-forward six months, now I am part of an amazing team of fellow consultants that has launched The Small Business Owner’s Guide To Local Lead Generation – another book that is well on its way to Amazon Best Seller status. Social Media Exposure. Book launches, by their very nature, create buzz.

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City. So let’s take a closer look at paid search.

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Transcript of How to Start Your Speaking Business

Duct Tape Marketing

It’s basically 100% of their income and revenue and their whole business model. Grant Baldwin: Meaning, John, if you and I were going to go, we’re looking for a good steak dinner, we could … Actually, you’re up in the Kansas City area. Both know speakers who do a hundred plus gigs a year. I just want to speak.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Lead Generation. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media.

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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

” There is so many reasons to get good at this and look at this as a legitimate channel, even just for lead generation. Like you said, John, you can use speaking to generate revenue in a lot of different ways, whether that’s through selling books, or curriculum, or training, or coaching, or consulting.

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Transcript of Why Sales and Marketing Need Each Other

Duct Tape Marketing

And you are based in Kansas city? John Jantsch: I am in Kansas City, Missouri. Drive revenue. I still think that sales people provide a huge amount of value, and to bring the revenue actually to the company. So Pam, thanks for joining me. Pam Didner: My pleasure. Pam Didner: How is the weather today? Pam Didner: Yeah.

Sales 57
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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

I know I’ve subscribed for my Kansas City daily paper for years, but I think you’re talking about something much larger than that. One is that the revenue model changes. Anne Janzer: Indeed, indeed. Does that make sense? John Jantsch: Absolutely. So how do you incrementally measure the value of value nurturing?