ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111

PPC Widget Campaign Technical Review 111

Duct Tape Marketing

SEPTEMBER 18, 2015

How to Attract Quality Leads with Your PPC Strategy written by Guest Post read more at Duct Tape Marketing. Your PPC campaign is useless if it doesn’t provide you with quality, converting leads. Your PPC campaign will only do as well as its worst-performing part. photo credit: photopin. Leave no stone unturned.

PPC 28

PPC Lead Generation New York City Campaign 28

ConversionXL

MAY 27, 2022

Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. Lead generation and account-based marketing (ABM) are demand generation strategies that work in opposite directions.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

JULY 1, 2008

This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). Or run PPC campaigns that are geo targeted to deliver a certain message / call to action on www.google.com to potential customers in California, Michigan and Georgia.

Analytics 116

Analytics Conversion Campaign Redemption 116

Duct Tape Marketing

AUGUST 29, 2013

They use content marketing throughout the process, starting with lead generation, moving to lead nurturing, and then creating content touch points to generate demand. For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners.

Demand 65

Demand Tampa Marketing B2B 65

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " This quarter the goal of our PPC campaign is to get that to $2. " You should measure if over a long period of time you are able to increase the lifetime value of PPC acquired customers. " Right-time.

Metrics 166

Metrics Marketing Search SEO 166