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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Some of the most creative technology coming out of Silicon Valley is designed to do exactly that. So the firm unleashed those two assets: a brilliant internal expert, along with those passionate customers, to take a position of thought leadership in its space. You have to make it easy for them to do so.

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Does a VCs Culture Really Matter? The Upfront Story

Both Sides of the Table

When it’s an older firm (say Fund X or XII) it is often the 3rd generation of leadership, it has historic rules & norms that haven’t been fixed, it has skewed economics and an unclear mission. So Silicon Valley massively shifted to San Francisco. Thames Valley shifted to East London.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), his next article on SuperMac, “Building the Killer Team – Mission, Intent, and Values&# , Steve further pounds the table on some principles of leadership that I think are [.] Order Here. Now In Print!

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Luckily (or maybe because we were in Silicon Valley where there was a domain expert for everything) there was a very smart consultant in the retail computer space, Seymour Merrin, who preached about the importance of packaging. He had teamed up with a former product manager at P&G to deliver seminars on just this subject.

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Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Steve Blank

Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. Tradeshow Seminars Almost all tradeshows have conferences and seminar sessions; is your company keynoting any? Steve Blanks 30 years of Silicon Valley startup advice. Leading or speaking at any?

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How Universities Can Help Students and Alumni Work in the Tech Industry

David Teten

Events and Conferences : Yale Innovation Summit , Yale Cyber Leadership Forum , Yale Alumni Nonprofit Alliance (with focus on innovation). Zoom in on a growth sector and take leadership there. It’s important moving forward that they expand their reach to other regions (particularly Silicon Valley).

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

The company has a large press event, and Marketing launches a series of programs to create end-user demand (trade shows, seminars, advertising, email, and so on). Steve Blanks 30 years of Silicon Valley startup advice. Thirty years later we now realize that its one the causes of early startup failure. Marketing is at its peak.