ConversionXL

JUNE 30, 2019

To find out who your top competitors are: Run a Google search; Check Google Trends, SimilarWeb, Compete, or Alexa. If your company doesn’t show up in search results or get clicked, you’ve got work to do. The lean, aggressive ones do. Then, I perform my own search, going through at least two pages of PPC ads and organic results.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

To find out who your top competitors are: Do a Google search, check Google Trends, SimilarWeb, Compete or Alexa. If your company doesn’t show up in the search results or doesn’t get clicked on – you know you’ve got work to do. The lean, aggressive ones do. What I am looking for is common trends within that vertical.

SEO 131

SEO Analytics Conversion Search 131

Up and Running

JULY 26, 2016

Lean marketing. Google AdWords or SEM (expensive). Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets. Search ads are expensive, however. What would they type in a Google search?). How old are they?

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

APRIL 15, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Stay tuned.

Customer 258

Customer Cloud EC2 Channel 258

ConversionXL

FEBRUARY 3, 2022

Growth marketing borrows a concept from the lean startup methodology. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. In another example, let’s say most of your acquisition comes through organic search, but conversion rate to signups is lower than you’d expect.

Framework 102

Framework Marketing Acquisition Retention 102