Steve Blank

SEPTEMBER 7, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

ConversionXL

JUNE 30, 2019

The lean, aggressive ones do. What I’m looking for are common trends within that vertical. Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

The lean, aggressive ones do. What I am looking for is common trends within that vertical. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. Reviewing a competitor’s online presence helps me understand how to differentiate my client.

SEO 131

SEO Analytics Conversion Search 131

Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Initially your job is to understand each of the parts of your business model before you hire someone to do it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Up and Running

JULY 26, 2016

Lean marketing. Google AdWords or SEM (expensive). Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets. Get used to monitoring Twitter conversations around your vertical and try to engage with as many as you can.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

APRIL 15, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Stay tuned.

Customer 247

Customer Cloud EC2 Channel 247

ConversionXL

FEBRUARY 3, 2022

Growth marketing borrows a concept from the lean startup methodology. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Where does growth hacking come in?

Framework 102

Framework Marketing Acquisition Retention 102