ConversionXL

JULY 8, 2020

If you want examples of good PPC ad copy (with explanations), check out this article. With location extensions, you can add the physical location of your business for easy reference (instead of forcing potential customers to click your ad just to find your address). Your display URL will show as “domain.com/teeth/whitening.”

PPC 100

PPC Matching Software Review Campaign 100

ConversionXL

OCTOBER 7, 2022

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

OCTOBER 13, 2015

Did one group see one marketing message that the other didn’t? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Customers that converted in the last year that had a sales cycle of less than x weeks. How did that effect their average order value? Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. Most startups fail. Facts about your customers don’t come from your friends and families.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

NOVEMBER 13, 2019

I asked more than a dozen successful agency CEOs to share how they’ve navigated critical moments—getting started, landing (and keeping) clients, scaling teams, and marketing their agency. Bill Sebald of Greenlane Marketing explains: Bill Sebald, Greenlane Marketing: “I had a network of people I built through previous jobs.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

MARCH 10, 2017

A big problem email marketers encounter is inconclusive tests… Image Source. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. Inconclusive tests happen… often.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

NOVEMBER 13, 2019

I asked more than a dozen successful agency CEOs to share how they’ve navigated critical moments—getting started, landing (and keeping) clients, scaling teams, and marketing their agency. Bill Sebald of Greenlane Marketing explains: Bill Sebald, Greenlane Marketing: “I had a network of people I built through previous jobs.

SEO 49

SEO Hiring PPC Leadership 49