Duct Tape Marketing

APRIL 30, 2012

I believe that most every business can benefit by viewing their customer relationships through the lens of something I call The Marketing Hourglass. The seven stages of the hourglass are: Know, Like, Trust, Try, Buy, Repeat and Refer. Visualizing your stages.

Management 68

Management Customer Sales Cycle Technical Review 68

Mike Michalowicz

JANUARY 18, 2023

When you think of the word marketing , you likely connect it with sales and promotions, which I hear aren’t attractive terms these days. You can’t simply stop marketing your small business, but you can change your mindset and marketing strategy. . Reframe marketing as communication. The first step?

Marketing 60

Marketing Differentiation Small Business Sales Cycle 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

APRIL 11, 2022

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

Programming 87

Programming Small Business Advisory Board B2B 87

YoungUpstarts

AUGUST 12, 2014

Once the company recognized its value, it changed the product and the way it was marketed. Before you get your product in front of people, ask, Does this solve a problem for a target market, or am I acting on a hunch? Who cares enough about this problem to give you money? Have references. Step 2: Get Their Attention.

Merger 265

Merger Cofounder Startup Sales Cycle 265

Austin Startup

JANUARY 20, 2021

When contacting references, ask for five minutes later that day vs. scheduling the call for days out. If you are hiring sales classes, have the start dates finalized and scheduled for every 2–4 weeks, so you can slot new hires into the next class the moment you close them. This slows down sales cycles.

Sales 64

Sales Startup Sales Cycle Revenue 64

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. Questions I ask Mike Rhodes: [02:17] In the last couple of years, what are the biggest changes in digital marketing? [04:45]

Advertising 82

Advertising Analytics San Diego Networking 82

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The truth is less clear cut, especially for marketers. Craft marketing materials that resonate with multiple stakeholders. The second study, however, unearths a critical point, especially for marketers.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

JULY 8, 2020

With location extensions, you can add the physical location of your business for easy reference (instead of forcing potential customers to click your ad just to find your address). Remarketing can substantially increase your conversion rate for paid search marketing. Location extensions. Call extensions. Remarketing with Microsoft Ads.

PPC 100

PPC Matching Software Review Campaign 100

Both Sides of the Table

OCTOBER 19, 2009

It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. Page 1: Market Size. $3 people universally said to focus on the SMB market (SME in UK parlance) and MAYBE divisions of corporations.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

OCTOBER 7, 2022

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC.

Acquisition 22

Acquisition eCommerce Cost Customer 22

YoungUpstarts

SEPTEMBER 2, 2015

One of the most important factors is timing of marketing and sales outreach. Begin building the master sales calendar. Once a business has identified key dates that will impact its sales cycle, organized and categorized sales collateral and reviewed past successes it is time to merge the information together.

Customer 100

Customer Sales Cycle Campaign Social Media 100

ConversionXL

APRIL 7, 2021

Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.

IP 98

IP Marketing Technical Review Software Review 98

Both Sides of the Table

OCTOBER 4, 2009

Not only do I need to understand a customer pain point that my solution solves but I also need to convince them that my product does it better or most cost effectively than others on the market. They like to feel like they compared your solution to something else on the market. To the contrary. Why Buy Now?

Sales 319

Sales Sales Cycle Startup Reputation 319

Duct Tape Marketing

OCTOBER 22, 2019

How to Build a Business Around Referrals written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael J. On this episode of the Duct Tape Marketing Podcast, I sit down with author, speaker, and real estate expert Michael J. This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo.

Sales Cycle 33

Sales Cycle Demand Sales Customer 33

Austin Startup

NOVEMBER 12, 2017

The more mature and visual your product, and the better your customer reference base, the less need there is to propose a baby step. Those investors will have terms sheets at the ready, and most of them will have some pesky MBA’s who will grind through all your assumptions, models, and market data.

Term Sheet 48

Term Sheet Technical Review Due Diligence Merger 48

Duct Tape Marketing

FEBRUARY 22, 2017

The One-Week Social Selling Action Plan written by Guest Post read more at Duct Tape Marketing. Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? Where is there market growth? The strategy in a nutshell.

Curation 44

Curation Lead Generation Technical Review Email 44

Hippoland

AUGUST 16, 2018

3) Your business model seems flawed OR is not the right fit I talked a lot about unit economics and sales cycles in my last post. For example, some VCs have such deep pockets that they can throw a lot of money at a company to wait out a long sales cycle. But VCs look at unit economics in different ways.

Sales Cycle 54

Sales Cycle Differentiation Early Stage Bootstrapping 54

Hippoland

AUGUST 16, 2018

3) Your business model seems flawed OR is not the right fit I talked a lot about unit economics and sales cycles in my last post. For example, some VCs have such deep pockets that they can throw a lot of money at a company to wait out a long sales cycle. But VCs look at unit economics in different ways.

Sales Cycle 48

Sales Cycle Differentiation Early Stage Bootstrapping 48

NZ Entrepreneur

FEBRUARY 23, 2021

Length of sales cycle? Average cost of sale? Were they referred to you? How much did they buy? Purchasing frequency? What were they like to deal with? Are they happy with you? Why did they decide to buy these products/services? What do they like about your business? What’s their view on your pricing? If so, who by?

Sales 73

Sales Sales Cycle Customer Revenue 73

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Deliver tailored marketing and sales messaging to those people. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. Forrester’s market leaders.

Software Review 117

Software Review Software Marketing IP 117

SVPG

AUGUST 30, 2013

I''m talking about the power of a happy, reference customer. First, let''s be clear what it means to be a reference customer. There are three main contexts when it comes to reference customers: products for businesses, consumers, and developers (building applications using your product''s API''s).

Customer 65

Customer API Brazil Germany 65

YoungUpstarts

DECEMBER 5, 2018

This is often referred to as empathy mapping or customer journey mapping. This can facilitate alignment while also helping with understanding specific requirements and expediting the sales cycle. This is so you can create effective personas and then you can progress through the buying process to improve it.

Customer 113

Customer Sales Cycle Developer Design 113

Up and Running

MARCH 8, 2017

The same 2014 TAB B2B sales survey found that 93 percent of business owners rely on third-party reviews when making purchasing decisions. In today’s digital climate, this generally refers to online reviews. Your sales material should provide more to prospective customers than just the highlights of your offerings.

B2B 109

B2B Sales Sales Cycle Social Media 109

ConversionXL

MAY 27, 2022

Very few, if any, of these interactions are with a sales rep. This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. But isn’t that the role of any marketer?

Demand 95

Demand Management B2B Campaign 95

BeyondVC

DECEMBER 29, 2016

Combining the bottom up, user-driven model with forward thinking IT execs has resulted in shortened enterprise sales cycles across our portfolio and some phenomenal reference customers. Edge computing will come back ?

Stealth 60

Stealth Canada Azure Architecture 60

Duct Tape Marketing

JUNE 23, 2014

How to Systematically Build Personal Brand Authority written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. Today, authority is it.

Sales Cycle 72

Sales Cycle Social Network Aggregator Campaign 72

ConversionXL

OCTOBER 13, 2015

Did one group see one marketing message that the other didn’t? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Customers that converted in the last year that had a sales cycle of less than x weeks. How did that effect their average order value? Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

Duct Tape Marketing

OCTOBER 8, 2012

Entire books have been dedicated to the specific topic, many tools and services have cropped up to support the need to create content and, generally speaking, most marketers have come to accept and expect content production as a necessary tool to drive awareness, interest and conversion. The Active Nature of Content.

Sales Cycle 59

Sales Cycle Aggregator Curation Networking 59

Duct Tape Marketing

APRIL 16, 2012

How to Build a Business That Cannot Fail This content from: Duct Tape Marketing. First, you must come to understand precisely what your market will pay for and then you must build a repeatable sales system that allows you to profitably get it to them. Get customer discovery and sales right and you can’t fail.

Sales Cycle 69

Sales Cycle Sales Customer Business Model 69

Duct Tape Marketing

NOVEMBER 3, 2021

7 Approaches To Help You Generate More Referrals written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing part one of a solo show series on where I’m going to be covering one of my favorite topics: referrals.

Technical Review 101

Technical Review Networking Texas Forecast 101

ConversionXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. It uses marketing to raise brand awareness and get people excited about your products or services.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

FEBRUARY 11, 2013

This is in large part because markets have immediate and deep access to the kind of information once delivered as a primary function of the selling process. Today’s sales superstars attract, teach, convert, serve and measure while developing an individual brand that stands for trust and expertise. 3) Difference making.

Sales 75

Sales Reputation Sales Cycle Curation 75

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market? What’s the ROI on acquiring new customers?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

AUGUST 11, 2011

Begin With the Customer Experience in Mind This content from: Duct Tape Marketing When most businesses create a new product or service offering they initially develop the attributes of the product or service. Again, another important marketing consideration, but I would like to suggest what is ultimately a much stronger path to take.

Customer 68

Customer Sales Cycle Lead Generation Video 68

ConversionXL

APRIL 3, 2018

#CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. Positioning isn’t something marketing makes up, it’s something marketing uncovers. There are low-hanging fruits everywhere.

Retention 106

Retention Artificial Inteligence Channel Email 106