ConversionXL

FEBRUARY 3, 2022

After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. Image source.

Product 102

Product Marketing Social Media Channel 102

Hippoland

AUGUST 1, 2012

They would create whitepapers or webinars or have a special freebie that was related to their product/service that people could get simply by signing up for it. Once someone was added to a mailing list, the advertiser would then reach out through email marketing to try to educate and eventually upsell the reader to buy. .

Marketing 117

Marketing Startup Bootstrapping Advertising 117

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

MARCH 25, 2010

This is the first post that moves into making specific process recommendations for product development. Labels: product development Speed up or slow down? This is the first post that moves into making specific process recommendations for product development. The Lean Startup Intensive is tomorrow at Web 2.0.

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own. Expo SF (May.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

APRIL 4, 2010

▼ April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 . ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the. Expo SF (May.

Agile 99

Agile Software Review San Francisco Continuous Deployment 99

Startup Lessons Learned

MARCH 16, 2009

What’s worse is that as you grow you’ve probably developed some pretty bad habits as far as setting priorities and strategy: like thinking you’re a genius - just because you got funded - and that genius is what allows you to *know* what the market wants. I remember having this exact same "aha!" Expo SF (May.

Agile 111

Agile Customer Development Developer San Francisco 111

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. We know some products succeed and others fail, but the reasons are complex and the unpredictable.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Professionals Musings

JULY 29, 2016

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Lessons Learned

OCTOBER 5, 2008

Lessons Learned by Eric Ries Sunday, October 5, 2008 The product managers lament Life is not easy when youre working in an old-fashioned waterfall development process, no matter what role you play. Labels: product development 8comments: Vincent van Wylick said. This post has been removed by the author. . Expo SF (May.

San Francisco 158

San Francisco Management Software Review Product 158

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

SEPTEMBER 2, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Thoughts on scientific product development Lo, my 5 subscribers, who are you? Expo SF (May.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. We were using it to get features to market faster, and that was working well.

Software Review 164

Software Review Engineer Management Technical Review 164

Startup Lessons Learned

AUGUST 30, 2008

This basic pattern is useful in all aspects of product development. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

Software Review 74

Software Review San Francisco Design Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 2, 2008

Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Expo SF (May.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

FEBRUARY 20, 2009

Its had tremendous impact in many areas: continuous deployment , just-in-time scalability , and even search engine marketing , to name a few. I owe it originally to lean manufacturing books like Lean Thinking and Toyota Production System. The batch size is the unit at which work-products move between stages in a development process.

San Francisco 161

San Francisco Software Review Continuous Deployment Development Team Review 161

Startup Lessons Learned

SEPTEMBER 10, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Thoughts on scientific product development Lo, my 5 subscribers, who are you? Expo SF (May.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

NOVEMBER 4, 2008

It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Lean startups have the ability to use this commodity stack to lower costs and, more importantly, reduce time to market.

Lean 102

Lean San Francisco Agile Continuous Deployment 102

Startup Lessons Learned

SEPTEMBER 30, 2008

Own the development methodology - in a traditional product development setup, the VP Engineering or some other full-time manager would be responsible for making sure the engineers wrote adequate specs, interfaced well with QA, and also run the scheduling "trains" for releases. Labels: product development 15comments: mukund said.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

JULY 30, 2009

During the same period (1987 – 1990) and I did some work at MIT under Eric von Hippel on “user driven innovation with regard to software development&# which today would probably fall under the heading of “open source software development approaches.&# The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

Lean 68

Lean San Francisco Continuous Deployment DC 68

Startup Lessons Learned

JULY 29, 2009

Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage. The biggest source of waste in new product development is building something that nobody wants. Leverage product development with open source and third parties.

Technical Review 168

Technical Review Software Review San Francisco Lean 168

Startup Lessons Learned

JUNE 2, 2010

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 . ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the. Expo SF (May.

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

Startup Lessons Learned

AUGUST 2, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 . ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the. Expo SF (May.

San Francisco 125

San Francisco Software Review Technical Review Continuous Deployment 125

Duct Tape Marketing

JANUARY 30, 2015

5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Nearly every marketing initiative involves a healthy dose of trial and error; it’s the only way to know what works and which areas need improvement.

Metrics 28

Metrics Marketing B2B Analytics 28

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific product development I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific product development. I agree with the less is more product development approach, but for a different reason. Now that is fun.

Product Development 68

Product Development Developer San Francisco Product 68

Startup Lessons Learned

JANUARY 15, 2010

Two Ways to Hold Entrepreneurs Accountable - The Conversation - Harvard Business Review Way back when the money was doled out, the team made a compelling pitch about the large market that was going to adopt their new innovative product or service. Lets return to our team thats failing to hit their targets.

Hockey Stick 105

Hockey Stick San Francisco Entrepreneur Lean 105

Startup Lessons Learned

NOVEMBER 17, 2008

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. As the company grows, this kind of work generalizes into "executing the companys current strategy." . ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the.

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Startup Lessons Learned

JULY 6, 2009

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 . ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the. Expo SF (May.

Lean 115

Lean Video San Francisco Continuous Deployment 115

Startup Lessons Learned

MAY 14, 2009

Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. This workshop presents a new methodology that will allow you to bring new products -- and companies -- to life. I watched the OReilly webinar and would love to see more.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Startup Lessons Learned

NOVEMBER 7, 2008

Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Use Google Optimizer to try different landing pages (even radically different landing pages) to see if any particular way of talking about your product makes a difference to your conversion rates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 2, 2008

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Thoughts on scientific product development Lo, my 5 subscribers, who are you? Expo SF (May.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

JUNE 8, 2009

Because of the extreme unknowns inherent in startup situations, we are all blind – to the realities of what customers what, market dynamics, and competitive threats. I suddenly lose my ability to judge if our marketing programs are being effective. I had it all set up to a jury-rigged SurveyMonkey - PayPal minimum viable product.

San Francisco 84

San Francisco Lean Continuous Deployment DC 84

Startup Lessons Learned

JULY 5, 2010

Customer Development will help you – force you – to make better decisions based on tested hypotheses, rather than untested assumptions. The results of the Customer Development process may indicate that the assumptions about your product, your customers and your market are all wrong. Expo SF (May.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Startup Lessons Learned

SEPTEMBER 15, 2008

This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. In traditional marketing there are three main objectives.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166