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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].

Search 126
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

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The Anatomy of a Promotion: A Step-by-Step Guide to Building Successful Company Literature

Up and Running

Twenty years down the line and hundreds of marketing promotions later, I’m no longer frustrating people so much because I’ve learned to take apart the meat and bones of promotions to better understand how to produce effective ads and literature. See Also: Banners, Signs, and More: Our Top Picks for Offline Marketing Materials.

Design 86
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Four Things I Learned From Asking My Customers

Software By Rob

It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. You enter your product name and voila – 8 questions that Sean Ellis has used many times to achieve his massive successes with companies like DropBox, Xobni, LogMeIn and Lookout.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Closed revenue – the actual value of the deal after it has closed.

B2B 42