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The Stealth Mode: Trada’s Position on Staying Stealth

trada.com

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. One of my favorite startup debates is about stealth mode. Every day in a startup you battle the same two limitations: resources and time.

Stealth 40
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. are you doing the "branding campaign"? 7 Best Practices ].

Campaign 128
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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs).

Analytics 124
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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. ovchn=OVR&ovcpn=ron& ovcrn=ysmronpremium&ovtac=PPC. 9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. “Normal” javascript tags won’t work with these rich media experiences. # 5: Use cookies intelligently (they are delicious). #

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154
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Web Analytics: An Hour A Day

Occam's Razor

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. RSS and RIA's. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. ” To make the concept a little less abstract, Sean Ellis , founder of Qualaroo, has created a metric for knowing when you’ve achieve Product/Market fit. Conversion Optimization Services. Conclusion.