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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? PPC Keyword ID’s Visible on Landing Pages. What It Is: When PPC keyword ID’s are visible on landing pages, they are harder to analyze because Google Analytics thinks they’re two different pages. Offline marketing, newsletters, social media, affiliate links, etc.

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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. In the past I have recommended Web Link Validator from REL Software as something we have had a positive experience with. It can do a lot more than check missing tags, see the website for all the features, so all around a good piece of software to have. 9-4f8TLjxABMw.

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What you have to know about conversion optimization

ConversionXL

Instead “sell” them the idea of coming back – ask them to join your email list, subscribe to your rss feed, follow you in Twitter and so on. This division is done automatically by software (see the end of the article). Hence, don’t try to sell to everybody right away. A quick refresher on testing methods.

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[Review] Inbound Marketing

YoungUpstarts

Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing. Content is shared either directly on the website itself, or accessed through RSS feeds. Google Searches and Social Media. b) Social Media Marketing.

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Marketing is Design: Three Words that Increased My E-commerce.

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. As a software developer I want things in neat little boxes. But the problem is that marketing isn’t like coding. Coding is a highly constrained environment and, with most problems, a well-known path to success. Marketing Isn’t Coding.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Though the waterfall model is specifically to software development, it’s core principles resonate beyond software and into startups across the board. Conversion Optimization Services. Website Analysis.