YoungUpstarts
AUGUST 20, 2013
Here are some more suggestions for making a website site more attractive: Social Media, Used Strategically. A common tactic is combining that with linking up with an influential social media site or personality for additional promotion. Try PPC Campaigns. Building an online audience is only part of the traffic-driving puzzle.
ConversionXL
NOVEMBER 4, 2011
You can download a white paper on the structured approach advocated by RedEye and Econsultancy (who conducted the conversion study mentioned above). I suggest you download the white paper and read the whole thing. Structured Approach by RedEye. Prioritize tests by potential value and cost. Invesp Conversion Framework.
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The Equity Kicker
FEBRUARY 6, 2012
For those of you that don’t know Conversocial is a cloud based service used by brands and retailers to manage and engage with their customers on social media. In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. Related articles.
Duct Tape Marketing
DECEMBER 13, 2011
No matter what business trends are reported in the media, small businesses will always adopt them more slowly and in ways that don’t follow the hype. Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. JasonLangheine via Flickr CC.
ConversionXL
MAY 27, 2022
They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. Key points.
YoungUpstarts
JULY 1, 2015
Written by Halligan and Shah, “ Inbound Marketing: Get Found Using Google, Social Media, and Blogs ” covers the fundamentals of inbound marketing. To succeed, companies need to build a content factory and operate like media/content companies (eg Wikipedia, New York Times, Mashable, etc). Google Searches and Social Media.
Duct Tape Marketing
AUGUST 29, 2013
Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority. For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners.
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