Media PR RSS Vertical 
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
Steve Blank
APRIL 30, 2009
New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Worry about the sales results.
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mashable.com
OCTOBER 11, 2011
World Featured in US & World Featured: Facebook iPhone 4S Media Summit. 10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Jobs Awards Welcome to Mashable! Trending Stories. October 10, 2011 by Erica Swallow.
Cracking the Code
NOVEMBER 13, 2008
Rethink vertical segmentation: Healthcare? Review your marketing media allocation: offline media prices will go down and could generate attractive ROI, tradeshows might have less impact due to travel restrictions… G&A Manage your DSOs tightly – they will go up! Add RSS feed. Is Government a good idea?
Steve Blank
JUNE 22, 2009
But one more question about your “lessons learned&# , as the option is not there: what happens when: i) the founder is still around ii) you’ve got a business in the middle of a huge transition (think media in present times) and iii) you’ve also got the “new guys with the fresh vision&# on the management team.
Cracking the Code
DECEMBER 2, 2006
The time they spend with customers is usually limited to transactional core products sales, generating lower margins – The resource allocation is not always matching the opportunity (geography, customer segment, vertical.) – The rules of engagement for technical resources (solution or product specialists) are not clear.
www.launch.co
JULY 25, 2012
LAUNCH RSS. Competition is fiercer, winners win more and every vertical has many more losers. SEM, PR, etc) is our weak link and in six months it will -- hopefully -- be our biggest strength. Copyright © 2011, LAUNCH Media, LLC. Thumbtack - Americas marketplace for local services. Mailchimp - Easy email newsletters.
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