Occam's Razor

OCTOBER 21, 2013

Depending on the mobile device and browser you are using (for example, Safari since iOS 6), you have already been using secure search for a while regardless of the search engine you use. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

JULY 29, 2020

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Speaking of product descriptions : Amazon prefers bullets over walls of text.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. What consideration state might someone be in? Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. You can draw two conclusions from this… Without exception, mobile email use is on the rise. B) 1 in 5 emails will be opened on mobile. C) 5 key CRM questions.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. Select dimensions and metrics you want to compare. As their PPC agency, we had to justify this dip.

Analytics 123

Analytics Metrics eCommerce Search 123