ConversionXL
JULY 29, 2020
Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Speaking of product descriptions : Amazon prefers bullets over walls of text.
ConversionXL
MARCH 10, 2017
Test your subject lines and measure the right metric. Of course, you’ll also want to be sure you’re focused on the right metric. You can draw two conclusions from this… Without exception, mobile email use is on the rise. B) 1 in 5 emails will be opened on mobile. C) 5 key CRM questions.
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ConversionXL
APRIL 23, 2019
Here is the actual workflow on Amazon’s mobile commerce application: Done and done. Metrics to keep in mind: Average transaction value; Average quantity per transaction. Control: It’s easy to make changes, like updating the quantity or removing products. This is where Amazon kicks butt. The checkout flow is friction-free.
ConversionXL
AUGUST 14, 2019
Your join key could be a page URL, product name, user ID, or many other things. For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. Select dimensions and metrics you want to compare. To blend data, the data sources need to share a common dimension.
Occam's Razor
OCTOBER 21, 2013
Depending on the mobile device and browser you are using (for example, Safari since iOS 6), you have already been using secure search for a while regardless of the search engine you use. And of course our Acquisition, Behavior, Outcome metrics. You can see how Google is doing, and you can see how Google Paid and Organic are doing.
ConversionXL
FEBRUARY 24, 2014
Here is the actual workflow on Amazon’s mobile commerce application: Done and done. Metrics to keep in mind here: Average transaction value. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price.
ConversionXL
NOVEMBER 11, 2015
Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. ” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. It’s not cheap.
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