ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

Define your target metrics. This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. We’ll measure this using (data metric). We expect to see (data metric[s] change) over a period of (X business cycles). Define your website goals. Instrument. Hypothesize.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Ensure that necessary widgets are present at the bottom of each page to enhance its sharability.

SEO 183

SEO Social Media Search Campaign 183

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

DECEMBER 2, 2015

Define your target metrics. This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). We’ll measure this using (data metric). We expect to see (data metric(s) change) over a period of (x business cycles). PPC/SEM campaign. Instrument. Hypothesize.

Technical Review 48

Technical Review Analytics Framework Software Review 48