ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Who isn’t already a bit suspicious of sites or products on Page 4?). Product descriptions.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. Select dimensions and metrics you want to compare. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. The blended data helped the client’s sales team suggest products to cross-sell to key accounts.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

MARCH 24, 2021

Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. One of the most powerful ways to create a more effective sales funnel is to analyze and optimize your branded search. What is branded search? Don’t get discouraged here.

Search 157

Search Sales Naming Video 157

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48