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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

This answer has to be correct and complete, and can be displayed in a relatively small amount of space: the size of a mobile phone screen. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].

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Nuts & Bolts of Intellectual Property for New Startups

Gust

The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Instagram is a textbook example.)

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. No keyword data in analytics tools.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. Thanks to Steve Wood, ATLAS Mobile Technologies. #3

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Tealium iQ: What Can It Do? And How Does It Compare?

ConversionXL

As you would expect, Tealium iQ has a Data Layer that you define in the HTML of web pages or native code of mobile apps. If you’ve worked a lot with Google’s suite of products, this difference takes a bit of getting used to. Define a Variable based on the output of a one-line JavaScript reference. JavaScript Variable.

API 55
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Tealium iQ: What Can It Do? And How Does It Compare?

ConversionXL

As you would expect, Tealium iQ has a Data Layer that you define in the HTML of web pages or native code of mobile apps. If you’ve worked a lot with Google’s suite of products, this difference takes a bit of getting used to. Define a Variable based on the output of a one-line JavaScript reference. JavaScript Variable.

API 54