Steve Blank

AUGUST 20, 2012

And with that same massive leap of creativity Microsoft decided that their logo would have their product name and the letter “E’ with a swoop over it. One of E.piphany’s product innovations was that we used this new fangled invention called the browser and we ran on both Netscape and Microsoft’s.

SQL 282

SQL Naming Internet Software 282

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. Implications of Secure Search Decision.

Search 154

Search SEO Analytics Engineer 154

Hearpreneur

AUGUST 31, 2018

I then thought to myself was would be a quick name that could reference a dog…it didn’t take long till “Hounder” popped in my head. I mentioned it to the team and instantly we knew we found our name. I had three goals: match the name for the intended industry and make the name easy to remember. Kimberly Urosek.

Naming 100

Naming Entrepreneur Jordan Software Review 100

The Startup Magazine

MARCH 6, 2019

Having potential customers search for their business is only effective for customers who already know the business or product name. Combine a catchy jingle with your product or a clever visual short story that will entertain audiences, and you can build name recognition and clientele. Billboards and Banners.

Advertising 76

Advertising Search SEO Audience 76

crowdSPRING Blog

JUNE 23, 2010

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Avoid names that are too narrow or too literal.

Naming 120

Naming Small Business Minnesota Product Name 120

Steve Blank

APRIL 9, 2009

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. When faced with the time pressures of a startup, too many demands and too few people, we began to teach our staff to refer back to the five Mission goals and the Intent of the department.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Hearpreneur

APRIL 3, 2016

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. Thanks to Shaun Gray, Gray & Associates Events. #2

Naming 48

Naming Technical Review PR LLC 48

Software By Rob

JANUARY 12, 2010

In either case, it’s low because it’s not a trusted source for most people – no one is speaking on your behalf like they tend to be with a link from a referring website. For some of my websites it falls as #5, for some it falls at #8. 8 Rob on 01.13.10

Software Review 55

Software Review Marketing Startup PPC 55

Venture Chronicles

OCTOBER 27, 2011

I reviewed the original email I sent and this customer service agent probably has too thin skin for the role, here’s what I wrote: Here’s the deal, I can’t login because my password isn’t being recognized and when I try to recover my password the captcha system you are using is dialed up to near impossible.

Web 34

Web Customer Email Product Name 34

Up and Running

NOVEMBER 14, 2017

So, we decided to apply some structure to the creative process to see if that would give us a name. Here’s the structure that we used to come up with our new product name. Note: While we used this structure to name our product, you could also use this same process to name a company. We did, and it worked.

Naming 82

Naming Product Search Silicon Valley 82

ConversionXL

SEPTEMBER 20, 2016

You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product. According to the of the Schwartz Theory of Basic Values , values refer to desirable goals that motivate action. Image Source.

Design 48

Design Distribution Framework Naming 48

reidhoffman.org

NOVEMBER 12, 2013

Time is short — it helps to refer to what those investors already understand. We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Duct Tape Marketing

NOVEMBER 3, 2017

Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. I assume you think your Google search reputation is pretty OK? Don’t you want to make sure your site ranks #1 for those queries? HubSpot , 2016).

Social Media 41

Social Media Search Naming Widget 41

infochachkie.com

DECEMBER 5, 2011

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

Naming 40

Naming Technical Review Product Product Name 40

ConversionXL

NOVEMBER 5, 2019

So, for tracking product-specific things in Tealium iQ, you would, for instance, have one Data Layer Variable with product IDs and one with product names, much like tracking in Adobe Analytics —but certainly not like defining one JSON object per product that contains all its data, like in Google Tag Manager.

API 55

API Analytics Web Naming 55

ConversionXL

NOVEMBER 5, 2019

So, for tracking product-specific things in Tealium iQ, you would, for instance, have one Data Layer Variable with product IDs and one with product names, much like tracking in Adobe Analytics —but certainly not like defining one JSON object per product that contains all its data, like in Google Tag Manager.

API 54

API Analytics Web Naming 54

ConversionXL

SEPTEMBER 4, 2014

Tag managers leverage this “data layer” to set a single point of reference that all three can pull the necessary data from. However, because it’s a popular Google product, there is documentation, a set of dedicated forums, and of course many articles from users who have reached solutions. Avoid Or Rapidly Fix Site Errors.

Management 106

Management Software Review eCommerce Analytics 106

ConversionXL

MAY 15, 2018

The most effective value proposition for your product is one that clearly meets one or more of your visitors’ key requirements — the more closely matched it is to your visitors’ mindset, the more compelling (and higher-converting) it will be (as an aside, Oli Gardner does a fantastic job of spelling out the importance of message-matching here.).

Product 100

Product Software Review Framework Email 100

ConversionXL

MARCH 10, 2017

Personalization comes in many forms… Including a first name in the subject line. Including a location reference in the subject line. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples.

Email 93

Email Campaign Audience Mobile 93

Duct Tape Marketing

DECEMBER 1, 2022

There were some references that just don't really apply anymore. Their product names have like H 1 27, 5 capital H small a like, you know, that's like how they name their products. And so she said, why do you wanna do this? There were some examples that were dated. And so I thought, yeah, you know what?

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Business Plan Blog

JUNE 26, 2013

A company’s value proposition describes the key functional and emotional benefits of its products, services and brand. Typically, functional benefits refer to key product/service features and advantages. Positioning statements describe why a set of customers should use one product over another. Similarities.

Differentiation 40

Differentiation Business Plan Product Name Campaign 40

Occam's Razor

SEPTEMBER 7, 2010

Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. English: If the dimension you are looking at is referring urls and if only five visits this month originated from Bing then a conversion rate of 80% (or a conversion rate of 20%) is not reflective of the "true" conversion rate.

Analytics 109

Analytics Web Peru Argentina 109

www.rhymer.com

DECEMBER 5, 2011

For example, business names (trade names) such as GENERAL NUTRITION, SPORTSMANS WAREHOUSE, BURGER WORLD, and PETSMART communicate immediately what is at issue. On the other hand, if you are naming an additional product in an established business, the product name need not necessarily communicate what it is.

Naming 40

Naming Web Product Kentucky 40

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing. of Leads – a lead is a prospect that you have qualified as someone who is a good fit for your product and is likely to purchase a solution like yours in a specific timeframe.

B2B 42

B2B Metrics Marketing Startup 42

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). Descriptive names help with that. product/market fit.

Naming 41

Naming Startup Product Name Framework 41