Beauty Pays: Beautiful Websites (and People) Get Better Results
ConversionXL
JANUARY 24, 2013
Sean Alter, a professor of finance from Middle Tennessee State University and co-author of the study commented: “ Let’s say you’re driving down the road and you see the agent on the billboard, and it’s an attractive picture. Beauty in web design. Boring web design, especially use of color. 15 times more.
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