6 tips to bridge cultural differences in marketing communication
The Startup Magazine
MAY 22, 2019
Moreover Germans seldom use first names when communicating with a business partner, even if they are followed by last names. Self-development is a great angle for a marketing campaign in Northern Europe, but not in Spain, which is considered a collectivist culture. Always use ‘Sie’. You can safely exaggerate it a bit. Out of office.
Let's personalize your content