Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Initially your job is to understand each of the parts of your business model before you hire someone to do it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

This is going to be BIG.

JULY 26, 2011

People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. This basically makes them completely unusable as the first marketing employee of a startup--which would be a terrific job for an up and coming marketer.

New York City 113

New York City Marketing SEM Acquisition 113

Seeing Both Sides

FEBRUARY 9, 2015

For example, PR doesn’t scale. It seems like such an amazingly efficient source of customers, yet ask any marketing communications or PR professional to acquire 10x the number of customers that they did last year and they’ll look at you as if you have 10 heads. Monetization can get harder with scale as well.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

www.launch.co

JULY 25, 2012

Competition is fiercer, winners win more and every vertical has many more losers. SEM, PR, etc) is our weak link and in six months it will -- hopefully -- be our biggest strength. We live in cutthroat times. Objectively scoring yourself Measuring the progress you make in your product is critical. Right now our marketing (i.e.

Technical Review 54

Technical Review Jordan Audio Los Angeles 54