category launching-venture 
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
Steve Blank
AUGUST 3, 2009
The second series of posts, the rise of “ Spy Satellite Valley ,” starts in 1956 with two game changing events– one very public – the valley’s first semiconductor company and one very, very private – the valley as the home of the first optical and ELINT spy satellites and submarine-launched ballistic missiles.
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Steve Blank
AUGUST 27, 2009
Ironically, the model is a good fit when launching a new product into an existing , well-defined market where the basis of competition is understood, and its customers are known. Thirty years later we now realize that its one the causes of early startup failure. The irony is that few startups fit these criteria.
infochachkie.com
SEPTEMBER 24, 2011
Beware The Consultant John Greathouse – Posted in: Cash Flow Management , Launching Venture , Strategic Planning. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage.
Steve Blank
SEPTEMBER 3, 2009
Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. Looking ahead to the product launch, the marketing group hires a public relations agency to refine the positioning and to begin generating early “buzz” about the company. Order Here.
Both Sides of the Table
MAY 5, 2011
Seattle should be the envy of any non Silicon Valley tech community in the country. Who’s going to help you with improving your marketing / positioning to become a clear platform category leader like Twilio? They haven’t launched their next gen product – watch this space. The ingredients are all here.
Steve Blank
JULY 13, 2009
Our “Hollywood meets Silicon Valley” story played great in Silicon Valley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. The Customer Validation lesson of, “no formal launch until you have early sales validating the product and sales process&# was also born here.
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