Remove Customer Development Remove PR Remove Silicon Valley Remove Venture Capital
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Is the Lean Startup Dead?

Steve Blank

When Netscape went public, it unleashed a frenzy from the public markets for anything related to the internet and signaled to venture investors that there were massive returns to be made investing in anything internet related. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
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The End of Innocence

Steve Blank

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

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Rocket Science 5: Who Needs Domain Experts

Steve Blank

Only in Silicon Valley could we have got funded with this idea, and not surprisingly, it was our technology that had the VC’s confused. Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Make sure they are. Order Here. Now In Print!

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Rocket Science 4: The Press is Our Best Product

Steve Blank

Our “Hollywood meets Silicon Valley” story played great in Silicon Valley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. Not being able to hear negative customer input is an extremely bad idea. Which at this stage of the company was marketing and financing.

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

It was an educational mission to tell the story of who our customers were (and by inference who all the graphics board customers were) and why the current reviews of these graphics boards weren’t adequately measuring what was important to this large market. The head of the PR agency agreed that we would work together as a team.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)