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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Most small businesses, growing startups , and individual entrepreneurs do not have ready access to legal counsel. Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans.

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Startup Marketing: The 4 Building Blocks of Brand Identity You Can’t Ignore

crowdSPRING Blog

First impressions are everything for a startup. When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Who (statement of need or opportunity) , (Product name) is a (product category). Well, a lot.

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The 3 Most Common Challenges Faced By New Entrepreneurs

YoungUpstarts

Although this measure provides the encouragement and moral support a new businessperson needs, it often does not provide sufficient money to cover the expensive tasks of product development, set-up of operations and initial payrolls. The Risk of Legal Liability.

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your product name.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

This leads to brands and startups playing a game of catch up on each other’s features. We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCT NAME]. Thanks, [YOUR NAME].

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Four Things I Learned From Asking My Customers

Software By Rob

It’s a free tool put together by Sean Ellis and Hiten Shah as a way for product owners to easily survey their customers using pre-written questions. You enter your product name and voila – 8 questions that Sean Ellis has used many times to achieve his massive successes with companies like DropBox, Xobni, LogMeIn and Lookout.