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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Initially your job is to understand each of the parts of your business model before you hire someone to do it. To Order Outside of the U.S.

Sales 120
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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. Add RSS feed. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Anonymous said. Post a Comment. Newer Post. Older Post. Subscribe to: Post Comments (Atom). SaaS 13 Index*.

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Pick the Perfect Name for Your Startup

mashable.com

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94
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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. They don’t follow javascript links (or execute javascript) so they will also not reach or index that valuable piece of content you have wrapped in javascript (so bad for SEO). # 9: Don’t forget Flash, Flex, RIA, RSS, Videos etc. 7: Redirects, be aware of them.

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Knowledge

Occam's Razor

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Search Engine Optimization (SEO) Metrics & Analytics. Web Analytics: A Puzzle or A Mystery?

Analytics 124
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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the iPhone, it seems that two are driving most of the installs: the "newest apps" RSS feed (which may be combined with PR) and a primitive form of SEO, when people search the App Store for a specific kind of app.

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Web Analytics: An Hour A Day

Occam's Razor

RSS and RIA's. If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. It is a book about Web Analytics 2.0.