Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. Startup Advice' It’s worth a quick read. My argument is pretty simple. Underbelly.

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SEM Viral Marketing Widget 379

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. Marty Zwilling.

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Search Engineer SEM Widget 225

Startup Professionals Musings

MARCH 23, 2013

If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

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Search PPC Widget SEO 226

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. . Expo SF (May.

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Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 2, 2008

And the same is true in reverse - a lone brilliant coder can build a great widget, but it takes a system of people working well together to produce consistently great results. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

ConversionXL

FEBRUARY 3, 2022

Growth marketing borrows a concept from the lean startup methodology. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Where does growth hacking come in?

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Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. This bucket is where you place stuff for testing. Instrument. This can involve fixing, adding, or improving tag/event handling in analytics.

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Analytics Technical Review Software Review Framework 127