Remove .Net Remove B2C Remove Metrics Remove Small Business
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Well don't give up.

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How to Use Social Media for Market Research

ConversionXL

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. You’re better off focusing on qualitative methods that will help you develop rich customer personas with a small number of responses. Social listening.

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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. Thanks to EdwardMarchewka, CHICAGO MetricsR ! #3- 3- Name description.

Naming 151
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. Since 1990, big business has eliminated 4 million jobs, while SMBs added 8 million. SMBs account for 54% of all US sales. Data Warehouse.