article thumbnail

Why Startup Entrepreneurs Need to Communicate More Like George Bush Than Al Gore

Both Sides of the Table

No matter how smart or knowledgable Gore was he couldn’t get a break in the media. Let’s talk about your target audience for getting your message out to a market. Think of James Carville’s slogan for Clinton in 1992, “It’s the economy, stupid.” Call on me. I know the answer.”

article thumbnail

Business Blogs That Work: Eight Tips For Building A Successful One

YoungUpstarts

Specifically, I advise you to not only consider what your target audience cares about, but also to think about the words and phrases they’re likely to use when searching for that information. You know your target audience and what they will generally respond well to, so trust your instincts and adjust your approach going forward if need be.

Bahamas 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Will I Blog About? 17 Evergreen Posts That Pull Readers In (And Turn Them Into Clients).

YoungUpstarts

And don’t forget social media. Maybe you could make a list of groups on Facebook, LinkedIn, and Google+ that your audience should be members of. Can you put together a convenient list that people in your niche will find relevant or useful? It could be books and articles to read, things to do, or things to avoid.

Hiring 168
article thumbnail

Pioneering Women in Venture Capital: Kathryn Gould

Steve Blank

So when I heard Kathryn gave the University of Chicago commencement speech I suggested that she reach out to a larger audience and share her decades of experience. Two companies I helped start in 1992, DCTM and Grand Junction Networks both became Stanford business school cases and very valuable, successful companies. Her response?

article thumbnail

Stop Chasing Clients Once And for All: A Five-Day Plan To Bring Them To Your Doorstep

YoungUpstarts

Here’s what you want to consider: What’s the biggest area of pain for your target audience? You can advertise on search engines like Google and Bing or social media sites like Facebook and LinkedIn. The first step to writing your free report is to choose an attention-grabbing subject. What are they most afraid of?

article thumbnail

8 Ways To Leverage The “I Like To Watch” Ubertrend

ReadWriteStart

This ubertrend spurred a host of subtends, including reality shows, like MTV’s The Real World , which debuted in 1992; Celebrity Worship Syndrome , coined in 2003 and propelled by “pixel paparazzis;” HDTV in 1998; helicopter police chases, including the infamous 1994 O.J. Streaming Media. Surveillance Gear.

Video 60
article thumbnail

21 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

John has invested in various small businesses and served as a mentor and branding authority since his beginnings in 1992. Expert guidance is given on social media, marketing , influencer integration, licensing, and other topics. She then geared her focus to scaling her company and finding its audience.