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5 Most Successful Products Ever and What Small Businesses Can Learn From Them

crowdSPRING Blog

In our recent article 7 Epic Product Fails and the Valuable Lessons They Can Teach Your Small Business we explored the important lessons your business can learn from products that spectacularly failed to make the cut. Lipitor (1997). But, avoiding mistakes is only one half of the equation.

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Should You Share Equity with Consultants?

www.inc.com

Small Business Success | Mondays and Thursdays. The Goods: Your Business Toolbox | Thursdays. Todays Small Business News | Daily. Running A Home-Based Business. Naming a Business. Financing a Small Business. Buying a Small Business. RUNNING A BUSINESS. Advertising.

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Marketing Is About Values

crowdSPRING Blog

The transformation that turned Apple from a niche player into an industry giant started when Steve Jobs returned to Apple in 1997. Apple’s Think Different campaign (which ran from 1997 to 2002) focused on the brand and not on specific products. Others present products as stories. Yet others study and leverage social currency.

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10 Tips To Help You Build A Successful Small Business Brand

Duct Tape Marketing

How can a small business develop a strong brand on a tiny budget? Many of the world’s best brands, including Google, Amazon, Facebook, Virgin, and Skype, spend modest sums on advertising and instead, focus on building and improving their communities. Here are 10 tips to help you get started: 1. Build great products and services.

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Why Gen Z Should Be Your Small Business’s Next Big Focus

The Startup Magazine

Now, a lot of businesses only see Gen Z as teenagers, but this generation started in 1997, so essentially, the older ones are in their late 20s, slowly creeping to their 30s. Image credit They have just as much spending power as Millenials, so you’re only hurting your business if you’re not targeting them.

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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

Not surprisingly, Snapple declined to make a second attempt to break the official record, which had been set in Holland in 1997 by a 21-foot ice pop. Two trains were designated to travel around Texas to advertise the event. Ideas for small business: Surveying your customers. We Built This City. PR Destroyed It.

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The Ultimate CEO Twitter List

YoungUpstarts

todsacerdoti : As the CEO and founder of Brightroll, Tod Sacerdoti shares his insight into digital video advertising. These CEOs are in the business of helping other CEOs, filling employment needs, sales software, and Twitter streams. FuelOnline : Fuel CEO Scott Levy has been working in social media and SEO since 1997.

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